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Make Sense of Social Media
for Your Business

Confused about where social media fits in your marketing plan? This book explains it in clear and practical language and includes tips and tools you can put into practice immediately.

 I just purchased your book on recommondation [sic] from a FB friend...I can't wait to devour it!
Stephen Dusty Roberts

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20% off list: $19.95 plus $4.95 S&H.

Also available at Inner Chapters Bookstore & Cafe in the South Lake Union Neighborhood of Seattle, or get the paperback or Kindle edition (only $9.79) at Amazon

Table of Contents

INTRODUCTION:  The Digital Soft Sell

Part I:  The Social Media Scene
Chapter 1:  Definition & Purpose    
Chapter 2:  Reality vs. Virtuality    
Chapter 3:  Business Benefits    
Chapter 4:  The Participants

Part II:  The Playing Field
Chapter 5:  The Social Media Mix
Chapter 6:  Properties – Your Digital Real Estate
Chapter 7:  Common Social Activities    

Part III: Social Strategy
Chapter 8:  Planning Makes Perfect
Chapter 9:  Target Audience    
Chapter 10:  Communication Objectives    
Chapter 11:  Social Media – One Choice Among Many    
Chapter 12:  Knowing When to Use Social Media    
Chapter 13:  The Social Media Plan    

Part IV: Campaign Management
Chapter 14:  Social Site Selection    
Chapter 15:  Promotional Activities    
Chapter 16:  When It Makes Sense to Pay
Chapter 17:  Strategic Timing    

Part V:  Tracking Results
Chapter 18:  Measuring Social Media’s Value    
Chapter 19:  Review,  Analysis & Interpretation    

Part VI: Skills & Ingredients
Chapter 20:  Rules of Engagement    
Chapter 21:  The Social Media Toolkit    
Chapter 22:  Submissions & Posts    
Chapter 23:  Food for Thought    
Chapter 24:  Managing Your Time    

Part VII:  Where Do We Go from Here?
Chapter 25:  Trends & Predictions    

Includes: SOURCES, GLOSSARY and INDEX